Text Will ↗Before the estimate
Let your reputation
arrive first.
A pre-estimate funnel is a short, guided page you send a homeowner before the appointment. It introduces your business, shows your work, and helps them know what to expect.
Build mine with Will ↗A better first impression
Give them more
than a price.
They may be talking to several contractors. Your funnel gives them a chance to understand your quality, your process, and the people behind your business before you meet.
- 01
Send the link
When someone asks for an estimate, share your funnel link by text or email before the appointment.
- 02
Introduce your company
Put your story, completed projects, customer reviews, and what makes your team different in one clear place.
- 03
Set expectations
Explain how the estimate works and what the homeowner can prepare, so the conversation starts with context.
- 04
Show up with a head start
Arrive knowing they have had a chance to see your work and understand why people choose you.
See the idea in action
Built around real
contractor conversations.
Explore Will's funnel examples and hear contractors explain their first impressions of the approach behind Highline Websites.